Eserkafel knitting reveal shirtwaist processing industry brand development step 5
Today, shirtwaist processing industry to develop steadily, only do processing production is enough?
The answer is no, eserkafel knitting 17 years specializing seamless knitting clothing manufacturers, with annual capacity of 12 million pieces of all kinds of seamless knitted garments, eserkafel knitting shirtwaist development still think underwear processing industry want to rapid development, still should notice shirtwaist brand construction.
So how to develop processing industry of shirtwaist brand?
Eserkafel knitting shirtwaist think should be the five steps away.
We know shirtwaist brand construction not happen overnight, it is developed with the shirtwaist, has a story, there are waves, like a personal growth process.
Let people never familiar to identity recognition, and remember that your process.
So how shirtwaist brand building 5 walk?
Do differentiated positioning, take advantage of your product.
Serious homogeneity in underwear processing industry today, people or cognitive shirtwaist brand actually start from the product.
So underwear development to today, whether from the material, or function, or process on points has many types.
Some kinds of underwear, factory may be able to do, you hire a few workers, introducing some equipment can do, but it doesn't reflect to your advantage.
Take eserkafel knitting, eserkafel knitting development up to now, always adhere to do one thing at a time, and seamless knitted apparel production and processing, whether it is a research and development design, or mechanical equipment, shirtwaist workers skills are doing along the seamless knitting underwear products.
Because the focus, so professional.
In their field and expand the customer needs to niche.
We know that shirtwaist & other;
Good at & throughout;
Underwear processing area is too wide, give a person a kind of unprofessional feeling, but if the shirtwaist defend himself a small item field will develop slowly.
Because underwear processing is a very traditional industry, the threshold is low, competition is intense, blindly rely on price war, unable to become bigger and stronger.
Take knitting factory in yiwu, yiwu many knitting factory, started with early by doing socks and the threshold is low, simple, and a low technology content, but slowly development today, many specializing knitting socks factory or collapse, or a career change.
Eserkafel knitting socks started as early as the beginning of the scratch is from do, but shirtwaist mr. wong, great discrimination in do socks to see this more and more fierce competition in the industry at the same time, the rise of seamless underwear, let mr. wong immediately think of transformation and upgrading.
So early shirtwaist from do seamless underwear, socks slowly transition drunk started from seamless underwear single category, sports bra, since markets need to develop the seamless knitting underwear in the class six segmentation categories: sports bras, sportswear, beautiful body underwear, knitting condole belt vest, 5 points / 7 minutes of pants, yoga clothing.
As yiwu shirtwaist leaders in the field of seamless knitting.
Dig the shirtwaist culture, cultivate shirtwaist brand the earth we know brand including visibility, reputation and recognition + association degree, loyalty.
Shirtwaist brand shirtwaist decisive factors for the shaping of history, culture, mission, etc.
One reason why it hit in recent years many shirtwaist development, a lot of the early development of underwear manufacturers simply to make money, what did not think of themselves bring to society.
Set up standard, raise public awareness of shirtwaist brand.
We want shirtwaist brand to gain mass appeal, need from our various requests itself, the standard of processed products such as underwear, research and development capacity, service ability and so on can become the industry leader, even learning model.
Multiple channels simultaneously, let shirtwaist brand and product sales, and!
Shirtwaist voice is to grasp the significance of brand market, no voice of underwear factory is always people by the nose.
With lingerie products, the same price, brand awareness high sales volume will be much higher, it is also recognised by people because it is over, have occupied the heart of the clients.
In the development of the Internet today, the information is convenient, quick shirtwaist want to brand value in customers' mind, also need to think more, learn more, use more advanced tools will introduce their brand out.
Yiwu eserkafel knitting & other;
Jinhua famous brand!
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